In the world of beauty, trends come and go but timeless craftsmanship and personalized care never go out of style. At the heart of this philosophy is TheBrowBarber, a premium beauty salon in the Netherlands led by the visionary entrepreneur Iris van Herk.

What started nearly a decade ago as a passion for perfect brows has since grown into a trusted beauty brand, offering permanent makeup, laser treatments, and even professional training for upcoming beauty artists. But the secret behind TheBrowBarber’s success? According to Iris, it’s all about the personal touch.

“We’re a small team, but we’re highly specialized,” Iris explains. “Each client gets one-on-one attention. We don’t just offer treatments we offer an experience.”

A Brand Built on Authentic Growth

Over the past 8–9 years, The Brow Barber has grown organically, relying mostly on word-of-mouth referrals and savvy social media marketing. Rather than rushing toward expansion, Iris took the time to build a loyal customer base and a brand that people trust.

Her salon has become a go-to destination for clients seeking natural, long-lasting beauty enhancements, whether it’s a pair of expertly styled brows or carefully applied permanent makeup.

“People find us because others talk about us,” Iris says. “We’ve built a reputation, not just a brand.”

More Than a Salon: A Vision for the Future

Looking ahead, Iris is exploring new ways to grow her business not by scaling up quickly, but by deepening the quality and breadth of what she offers. She’s particularly excited about expanding the training academy, helping other aspiring artists develop their skills with the same level of expertise and attention to detail that The Brow Barber is known for.

There’s also talk of developing a custom product line, which could bring The Brow Barber’s signature style to a wider audience.

“It’s not about being the biggest,” Iris shares. “It’s about staying true to our values, growing in the right direction, and creating something that lasts.”

The Balance Between Business and Motherhood

As a new mother, Iris is also navigating the realities of balancing entrepreneurship with family life. Her priorities have shifted, but not her ambition.

“I want to grow, but I want it to feel right,” she says. “I’m focused on sustainability in business, and in life.”

This grounded approach sets the tone for what The Brow Barber stands for: authentic beauty, steady growth, and purpose-driven entrepreneurship.

Exploring New Collaborations

During a recent conversation with eCom Profits, Iris discussed potential collaborations to elevate her brand’s digital presence. While she’s open to support in marketing and content creation, Iris is currently focused on leveraging her personal network and keeping content authentic and in-house.

Still, with the right fit, future partnerships could help bring her vision to life especially as she looks to share her expertise more widely through education and media.

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Final Thoughts

The Brow Barber isn’t just a salon it’s a reflection of Iris van Herk’s dedication to quality, care, and conscious growth. In a world that’s often obsessed with “more, faster, now,” Iris is proving that lasting success is built one brow, one client, and one thoughtful decision at a time.

Whether you’re a beauty lover looking for expert treatments or a professional seeking top-tier training, The Brow Barber offers an experience that’s as personal as it is professional.

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Website: www.thebrowbarber.com
Location: The Netherlands
Services: Permanent Makeup, Laser Treatments, Brow Styling, Training Programs
Founder: Iris van Herk