Toni&Guy Van Baerlestraat Amsterdam: Where Luxury, Craftsmanship and Passion Meet

In the heart of Amsterdam South, on the prestigious Van Baerlestraat, you’ll find the newly refurbished Toni&Guy salon led by Laura McKie. For more than twenty years, Laura has been immersed in the world of hairstyling. With her experience, perseverance, and international vision, she has created a salon that not only enhances her clients’ beauty but also adds a touch of elegance to the city itself.

A Fresh Start at a Triple-A Location

After five years of planning, investing, and renovating, Laura has given her salon a complete luxury refit. It wasn’t a small decision it was a matter of either moving forward with the market or standing still. The result speaks for itself: a modern, high-end salon that perfectly reflects the class and reputation of the Toni&Guy brand.

“It was a huge decision, but I’m proud of the outcome. The new location radiates the luxury and quality I want to offer my clients,” Laura shares with enthusiasm. And rightly so the pride is visible in every detail.

Premium Haircare for All

The salon caters to both men and women, offering a wide range of treatments: from coloring techniques and precision cuts to intensive hair treatments. What sets this salon apart is the unique combination of craftsmanship and experience. Here, it’s not just about the haircut it’s about the entire journey.

With an active client base of 1,500 to 1,800 visitors each month, the salon has firmly established itself in the capital. Clients know they can always count on personal attention and flawless results.

Proud of Loyalty and Milestones

One of Laura’s proudest achievements is the loyalty of her clientele. “Some clients have been with us for 30 to 40 years. That says everything about the relationships we’ve built.”

The salon’s refit is another milestone that Laura highlights with pride. The new luxury setting not only attracts a more upscale clientele but also gives Toni&Guy in the Netherlands the presence it deserves as part of a global brand.

A Vision for the Future: Growth and Expansion

With the capacity to welcome around 35 to 50 new clients per month, Laura sees plenty of room for growth. This will also mean expanding her team in the near future. Her ambition is clear: to grow the client base and strengthen Toni&Guy’s position in the Dutch market.

For now, word-of-mouth remains the strongest source of new clients, but Laura recognizes that online visibility is the next step. Social media, particularly Instagram, is something she admits is not her strong point, but she’s open to improving it. “Marketing isn’t my specialty,” she says candidly, “but I’m willing to invest if it truly delivers results.”

A Global Superbrand in the Netherlands

Toni&Guy is globally recognized as a superbrand in the hair industry. For Laura, it’s important that this recognition grows within the Netherlands as well. Her Van Baerlestraat salon is a shining example: a luxury location, a strong team of six professionals, and a clear focus on excellence.

Step inside and you’ll discover more than just a haircut it’s an experience of luxury, style, and personal attention.

---

 Visit the new Toni&Guy salon on Van Baerlestraat in Amsterdam and experience for yourself why this superbrand is loved worldwide.

👉 Check out more photos and book your appointment here: Toni&Guy Van Baerlestraat Amsterdam

🌐 Website: https://www.toniandguy.nl/

📧 Email: info@toniandguy.nl

📞 Phone: 020 664 96 56

📍 Location: Amsterdam V. Baerlestraat