Atelier Olliez, founded by Kelly de Winter, is a small yet growing business that specializes in sustainable, handmade children’s clothing. What started as a hobby has transformed into a business that reflects Kelly’s passion for creativity, quality, and sustainability. With three children of her own, each with unique physiques, Kelly found it challenging to find clothing that was both comfortable and beautiful. This led her to start making clothes herself, a skill passed down from her grandmother.

Atelier Olliez offers a unique approach to children’s clothing, focusing on breathable fabrics, durable materials, and excellent fit. Every piece of clothing is handmade by Kelly herself, ensuring that the craftsmanship and attention to detail are top-notch. The fabrics are sourced from the Netherlands, and the clothes are tested by her own children, ensuring comfort and durability. Kelly prides herself on producing sustainable clothing that lasts for years, often being passed down from child to child due to its high quality.

In addition to creating beautiful clothing, Kelly’s background as a pedagogical employee gives her a deep understanding of what children need in their clothing. This knowledge helps her design for children with sensitive skin, providing options with different seams and labels that offer extra comfort. Atelier Olliez also creates custom pieces, tailoring clothing to fit children of all shapes and sizes, ensuring every child can move and play freely.

With two seasonal collections each year—spring/summer and fall/winter—Kelly’s designs have gained a loyal following. At a recent market, she nearly sold out of her entire stock of dresses, a testament to the popularity and quality of her creations. In just two years, Kelly has sold over 1,000 pieces, with a growing number of customers in the Netherlands, Belgium, and Germany. Orders from abroad are often larger as international customers take advantage of combined shipping.

Kelly handles every aspect of the business herself, from designing and sewing to marketing and customer service. Her Instagram account, which has been instrumental in building brand awareness, has also helped her overcome personal challenges. For someone who describes herself as an introvert, putting herself in front of the camera has been a big step, but it has allowed her customers to connect with her and her brand on a deeper level.

As a mother and entrepreneur, Kelly has mastered the art of balancing work and family life. She carefully manages her time, ensuring that she meets all her commitments while maintaining a two-week delivery window for her products. This flexibility allows her to prioritize family when necessary, without compromising on the quality of her work.

Looking ahead, Kelly has clear goals for the future of Atelier Olliez. She regularly analyzes her monthly and yearly turnover targets, adjusting her strategies as needed based on customer feedback and market trends. Kelly is confident that there is still plenty of room for growth and is open to expanding her team in the future, although she remains committed to doing all the sewing herself for now.

Atelier Olliez is a brand built on passion, sustainability, and craftsmanship. With a growing customer base and a commitment to making children’s clothing that is both stylish and comfortable, Kelly de Winter is a shining example of how dedication and love for what you do can lead to success.

Contact Information

Kelly de Winter
06 13461935
https://atelier-olliez.nl/
Email: kelly@atelier-olliez.nl